Categories
Can I Shorten and Track a Link in My Message?
Using SlickText's smart detection, any link placed into an outbound campaign can be shortened and tracked. With the ability to Shorten and Track a URL (Website Link), it is now possibile to curve the amount of used characters when including links in your messages. Whatsmore, analytics become available showcasing the amount of clicks of any shortened link. This ability helps provide feedback for the engagement with your subscribers.
Note: If there is a low click thru rate, it's possible an adjustment needs to be made to the message content. Expected click thru rates vary based on use case.
