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How Many Messages Do Pictures Count As?
MMS costs are higher than that of their SMS counterpart. An MMS message is simply just a text which includes a rich graphic, such as JPEG, PNG, or GIF. MMS messaging tends to see higher open rates and redemptions than a standard SMS message.
The costs associated with MMS tend to be higher as an industry "rule." The short and long as to why is simply because the carriers such as Verizon, AT&T, etc. charge more to mass send out MMS picture messages. With SlickText, MMS campaigns cost 3 message credits and provide you with a 1600 character limit. This is regardless of whether or not any characters are placed into the message.
