The Difference Between Group Texts & Text Blasts
People are sometimes confused by the difference between a traditional group text on your phone and an SMS blast. Yes, they both involve sending text messages to several people at once, but there are big differences between using a group text and a text blast service.
First, group texts typically have a hard limit of 20 to 25 recipients. This places a huge constraint on your ability to reach the masses. When using text blast software, there's no real limit to the amount of people you can reach with a single send.
Secondly, one of the most annoying things about traditional group texts is that when someone responds, it's sent to everyone. When using a text blast app or service, that doesn't happen. When people reply, those responses are private. You can then use the interface provided by your service to text each person individually without bothering everyone else on the list.
The third difference between group texts and SMS blasts is the ability to opt out of future messages. With group texts, it can be impossible to remove yourself from the group. An SMS blast service, however, is required to provide a way for people to opt out. People can remove themselves from future messaging by simply replying with the words STOP, END, UNSUBSCRIBE, or CANCEL.