MMS Marketing Made Easy
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Get Started for FreeWhat is MMS Marketing?
MMS marketing is a form of mobile advertising that allows you to send rich media such as images, videos and audio clips to your customers. MMS stands for "Multimedia Messaging Service" and can be considered an enhanced version of traditional SMS. Just like any type of mass text messaging, MMS requires prior consent before you can begin sending to your customers.
MMS is also known as "picture messaging" and offers a couple of advantages over standard SMS. These enhancements support images and longer character lengths in the messages themselves.
Picture messaging is becoming more popular with marketers as engagement rates have proven to be higher. Even though text messages have extremely high open rates, sometimes people do choose to ignore them. MMS marketing with a mass texting service uses the power of pictures and various media to make your message unignorable, increasing engagement rates and generating a higher ROI.
How is MMS Different From SMS?
MMS can be looked at as an enhanced version of SMS. While in everyday life we may refer to both as simple text messages, there are two key differences that businesses should understand.
In addition to text, multimedia messaging allows for the inclusion of rich media content such as images, video, and audio. Standard SMS marketing only supports text.
MMS messages have a much larger character limit. They support up to 1,600 characters of text while SMS has a limit of 160.
The best marketers use a combination of SMS and MMS. Although SMS messages are cheaper to send, MMS messages consistently result in higher click-throughs and overall engagement.
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Why MMS Marketing is a Great Choice
MMS marketing provides four key benefits to businesses and their customers.
Enhanced Customer Experience
MMS marketing helps your customers quickly understand your message and feel more connected to your brand.
Greater ROI
Increased engagement leads to more purchases from your SMS subscribers. Pair your text blasts with great visuals and watch your revenue rise.
Increased Engagement
Because multimedia messaging attracts more attention than SMS, it naturally achieves higher engagement rates. Not only do more people read the messages and interact with the content, they are also up to eight times more likely to share your brand with friends.
More Space for Characters and Emojis
Sometimes you just can't communicate what you need to in a 160 character block of text. Multimedia messaging allows you to include emojis in your message and provides enough space to type out ten times as many characters as SMS.
Frequently Asked MMS Marketing Questions
While the concept of MMS marketing is relatively simple and straightforward, we do field a handful of commonly asked questions.
- What does MMS stand for?
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The acronym MMS stands for “Multimedia Messaging Service.” Most people, however, refer to MMS as picture messaging, even though it supports more than just images.
- How many characters can I use in an MMS?
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MMS supports far more characters than standard SMS. MMS messages can be up to 1,600 characters in length while SMS only supports up to 160.
- Can I send MMS messages in any country?
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While MMS is supported by all numbers in the US, it surprisingly isn’t supported in very many other countries. If you’re looking to send media internationally, we recommend you send an SMS with a link to your file.
- Does it cost more to send an MMS?
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Yes, MMS messages cost more to send than standard SMS text messages. While seemingly silly, MMS consumes a lot more technical resources to encode and deliver a message than standard SMS. Most SMS / MMS marketing services charge by message credits. A single SMS uses one credit while an MMS uses three. Sometimes, depending on the situation, we’re willing to reduce the number of credits MMS messages use to help our customers.
- What types of files can I send?
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MMS supports several different file types however it also varies by the type of number you’re sending from. Typically, all numbers support PNG, JPG, JPEG, GIF and animated GIF. Short codes also support PDF, MP4 and VFC files.
- Does MMS have file size limitations?
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Technically, yes MMS messages have file size limits. Those limits vary by carrier as well. With that said, you don’t have to worry about that with our service. We automatically compress, optimize and encode your files for each carrier to ensure the best possible delivery.
Why You Should Choose SlickText as Your MMS Marketing Service
With various MMS marketing services available, choosing the right solution is an important decision. Here are three reasons why our group texting service is your best bet.
Intelligent Image Optimization
SlickText handles the various file size restrictions defined by each of the cellular carriers and intelligently optimizes your images to ensure the best quality media lands on your customers' devices. This results in more engagement and better redemption rates.
Auto SMS Fallback
While almost all carriers in the U.S. support multimedia messaging, there is still between 1% and 2% that cannot receive pictures from short codes. Our MMS marketing software will auto-convert those people's messages into SMS and provide a link to the media you are trying to send.
Better Delivery Rates
Some MMS marketing services are finding sneaky ways of saving money by using cheaper methods to send your messages, which can leave a lot of messages undelivered. We use the best possible carrier routes to ensure your messages are delivered every time.
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